Punjabi star Ammy Virk’s latest film Sher Bagga was set to release in theatres on June 10. But the untimely death of singer-rapper Sidhu Moose Wala on May 29 forced them to postpone it. In a statement, Ammy said the team was ‘not in the state of mind’ for it.
The film is now releasing on June 24 but Ammy initially wanted to push it back even further. However, compulsions stopped him. In a chat with Hindustan Times, the actor, his co-star Sonam Bajwa, and writer director Jagdeep Sidhu spoke about the film and the state of Punjabi film industry.
The delay of the film has played on Ammy’s mind. When you mention that the mood is not celebratory in the Punjabi entertainment fraternity, he replies, “Even if we want, can’t do anything. Majboori hai (It’s a compulsion). We have to do that. We don’t have any dates available.
Every week from now on, there are two Punjabi films and one Hindi film. From now till mid of October, it’s a packed schedule. After that, in the winters, our overseas business slumps because it snows in North America, which is a big market for us. 50% of our business is from overseas and that affects us. Then, we had released the trailer already. Had that not happened, we wouldn’t have released the film.”